The UK’s largest online clothing retailer, ASOS.com came to Folded Wing when they wanted to start working with music and audio.

Our first assignment was to help them source and produce a limited edition DJ mix CD as part of their ‘untitled’ project. Following a ‘Rare and Limited’ theme, Folded Wing commissioned Jedi Knight Tom Middleton to produce a unique mix of eclectic tracks that had been selected by California’s legendary Amoeba records. Produced in a limited edition run of 300 copies, they were given to guests attending a special dinner party at which Tom provided the soundtrack with a live DJ set.

Our second assignment has been to help ASOS set up a temporary CD concession within the menswear section of their incredibly successful online store. The shop was stocked with albums selected by 4 artists from 4 corners of the musical spectrum: Amp Fiddler, Max Tundra, Los Campesinos! and ASOS favourite, Tom Middleton.

Each artist chose their four favourite albums of the moment which were then stocked alongside their own most recent release. The ASOS CD concession allowed customers to discover something new by taking recommendations from some of the most vital artists of the moment.

To check out ASOS.com click here >