Taking place in a new city every year, Red Bull Music Academy has become a cultural phenomenon in the world of music. The academy’s aim is to bring young, deserving musical talent into creative and constructive contact with established and often legendary musical luminaries. Delivered across 2 terms, all of this takes place in purpose built state of the art studios in a vibrant location within the city.

Within every academy, a live radio station is built which broadcasts unique content through online platform Red Bull Music Academy Radio as well as through FM networks in the local vicinity. This radio station is generally overseen by Karen who works closely with the academy.

Folded Wing also work to promote the academy in the UK, consulting on and promoting their UK info sessions: mini academy taster days designed to encourage potential applicants. In 2008, Folded Wing conducted a focussed campaign and generated high profile media coverage - ranging from online music press through to local printed press and student radio - getting to the heart of the target audience.

LINKS

Red Bull Music Academy >