Digital agency Holler asked Folded Wing to develop and produce a short series of ‘radio drama’ podcasts to act as a hinge in their innovative and risqué online campaign for global beauty brand Bioré.

The campaign centres on the ‘Dirty Little Secret’ girl, who confesses and shares all her beauty secrets (and more!) via a blog, a Twitter feed and of course, the ‘Dirty Little Secret’ podcasts. The podcasts themselves offer a dramatic episodic glimpse into the life of the Dirty Little Secret girl, encouraging a core audience to engage with her blog, and even post their own confessions.

Working with TV and radio writer Ben Bickerton, we developed the Dirty Little Secret script and then produced the entire series in our Clerkenwell studios. The podcasts also benefit from a Folded Wing sound design package that includes branded audio identities and bespoke music content.

Check out the podcast via iTunes here >