11 October 2010, Posted in: Company news

BBC Radio 2's new TV Ad Campaign launched last Friday, 8th October and features Breakfast Show host Chris Evans, new Saturday morning DJ Graham Norton, Country show host Bob Harris, lunchtime presenter Jeremy Vine, Friday Arts Show presenter Claudia Winkleman, Radio 2 In Concert's Jo Whiley and our very own Jazz show host... Jamie Cullum!

Developed from Radio 2's new brand strategy and creative thought 'More 2 It', this campaign aims to illustrate the diversity and breadth of the station, to show the existing audience that there is something more in the schedule for them and encourage new listeners to explore areas of content they may not already be aware of.

You can watch the new Ad here >